Volta Coffee, Tea & Chocolate: Gainesville, FL

I'm about half way through Michaele Weissman's new book God In A Cup, which chronicles the rise of direct trade coffee relations in general and specifically the roles played by Intelligentsia, Counter Culture, and Stumptown. At times the prose it too clever for its own good (i.e., song titles and lyrics are worked into descriptions of people and situations), but overall it does a solid job of describing the work that goes into delivering a coffee like the Nicaragua Los Delerios to market. The book has flown pretty much under the radar (unless you are in the coffee trade). As one of our customers pointed out this morning, Salon.com has a new interview is Weissman up that is worth reading. There's also an extended audio interview with her over on the coffeegeek.com website.